Category: Consumer Insights

DFS Groups Continuing to Grow and Evolve

The gambling scene is evolving in the U.S., with DraftKings and FanDuel continuing to show growth in relation to their humble fantasy sport beginnings. DraftKings …

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NBA Sponsors In Focus As Bubble Playoffs Begin In Orlando

As the NBA Playoffs tip off in the Orlando bubble, sponsors from the ‘19-20 regular season come into focus. In all, the NBA can claim …

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Looking Back At NHL Season Sponsors

With the Stanley Cup Playoffs underway in the Toronto and Edmonton bubbles, SportsAtlas looks back at the completed ’19-20 NHL season, broken down by sponsors. …

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Virtual Signage Presents Unique Opportunity for Sponsors During NBA Restart

After almost a week of hoops action from ESPN’s Wide World of Sports Complex, home court advantage has translated into opportunities for sponsors of the …

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Survey | Fans weigh in on COVID-19’s impact as sports begin to return

ANALYSIS:  COVID-19 Wave III Study, Kantar Sports MONITOR Study details:  3,000 nationally representative respondents, ages 12+; fielded June 8-14 Note: “Sports fans” = survey respondents …

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Survey | Teams may be facing long-term attendance challenge

A survey by Kantar Sports MONITOR, which examined sports fans’ attitudes about the COVID-19 pandemic, found that 76% of sports fans are having their daily …

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What metrics do industry executives rely on?

The explosion of analytics in sports over the past decade has provided sports properties an array of tools to gauge success in areas such as …

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Playoff teams drive value, affinity on social

It’s long been said in sports that there’s no promotion like winning. While that may be true, improved fan avidity, increased ticket sales, effective sponsor …

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