Category: Consumer Insights

Survey | Fans weigh in on COVID-19’s impact as sports begin to return

ANALYSIS:  COVID-19 Wave III Study, Kantar Sports MONITOR Study details:  3,000 nationally representative respondents, ages 12+; fielded June 8-14 Note: “Sports fans” = survey respondents …

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Survey | Teams may be facing long-term attendance challenge

A survey by Kantar Sports MONITOR, which examined sports fans’ attitudes about the COVID-19 pandemic, found that 76% of sports fans are having their daily …

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What metrics do industry executives rely on?

The explosion of analytics in sports over the past decade has provided sports properties an array of tools to gauge success in areas such as …

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Playoff teams drive value, affinity on social

It’s long been said in sports that there’s no promotion like winning. While that may be true, improved fan avidity, increased ticket sales, effective sponsor …

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