Category: Sports

Tracking NFL Seat-Cover Signage Through Week 2

With no fans in the stands, NFL teams have moved to feature prominent sponsors on seat covers and tarps in the lower sections of their stadiums. The SportsAtlas research team catalogued the first weekend of games and identified nearly 200 brand activations, as teams had as many as 15 sponsors around the playing field. For a complete look at every team and brand strategy, click here.

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Leveraging Data in a Connected World

Top analysts at SportsAtlas, Sports Business Journal and Zoomph share key insights and best practices of properties that are finding new ways to engage fans. See the video and download the data.

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DFS Groups Continuing to Grow and Evolve

The gambling scene is evolving in the U.S., with DraftKings and FanDuel continuing to show growth in relation to their humble fantasy sport beginnings. DraftKings …

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NBA Sponsors In Focus As Bubble Playoffs Begin In Orlando

As the NBA Playoffs tip off in the Orlando bubble, sponsors from the ‘19-20 regular season come into focus. In all, the NBA can claim …

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Looking Back At NHL Season Sponsors

With the Stanley Cup Playoffs underway in the Toronto and Edmonton bubbles, SportsAtlas looks back at the completed ’19-20 NHL season, broken down by sponsors. …

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Virtual Signage Presents Unique Opportunity for Sponsors During NBA Restart

After almost a week of hoops action from ESPN’s Wide World of Sports Complex, home court advantage has translated into opportunities for sponsors of the …

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MLB Sponsors Highlighted as the League Gears Up for Return to Play

As MLB prepares to return to play, league and team sponsors across a multitude of different categories will soon see their investments recoup some of their …

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What’s The Hubbub? Potential NHL Host Cities Make Their Pitch

Ten NHL markets — Chicago, Columbus, Dallas, Edmonton, Las Vegas, L.A., Minneapolis/St. Paul, Pittsburgh, Toronto and Vancouver — are being considered for when the league …

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