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Virtual Signage Presents Unique Opportunity for Sponsors During NBA Restart

After almost a week of hoops action from ESPN’s Wide World of Sports Complex, home court advantage has translated into opportunities for sponsors of the …

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MLB Sponsors Highlighted as the League Gears Up for Return to Play

As MLB prepares to return to play, league and team sponsors across a multitude of different categories will soon see their investments recoup some of their …

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What’s The Hubbub? Potential NHL Host Cities Make Their Pitch

Ten NHL markets — Chicago, Columbus, Dallas, Edmonton, Las Vegas, L.A., Minneapolis/St. Paul, Pittsburgh, Toronto and Vancouver — are being considered for when the league …

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Survey | Fans weigh in on COVID-19’s impact as sports begin to return

ANALYSIS:  COVID-19 Wave III Study, Kantar Sports MONITOR Study details:  3,000 nationally representative respondents, ages 12+; fielded June 8-14 Note: “Sports fans” = survey respondents …

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European Soccer Shirt Deals Come Into Focus As Leagues Return

With major European soccer leagues returning after a months-long hiatus due to COVID-19, lucrative shirt-sponsor deals will again accrue value for brands. The rights to …

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Survey | Teams may be facing long-term attendance challenge

A survey by Kantar Sports MONITOR, which examined sports fans’ attitudes about the COVID-19 pandemic, found that 76% of sports fans are having their daily …

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