Top Sponsors by State
SportsAtlas took a look at the brands with the most current sponsorships in each state to understand high-level strategies and trends.
NBA Offseason: Biggest Movers on Social
The NBA resumed last night after the shortest offseason in league history. Despite its brevity, the league showcased plenty of storylines that drove action on social. SportsAtlas took a look at the follower growth on Twitter and Instagram
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NBA Offseason: Biggest Movers on Social
The NBA resumed last night after the shortest offseason in league history. Despite its brevity, the league showcased plenty of storylines that drove action on …
NCAA Basketball Men’s and Women’s Top 25 Social Rankings
The NCAA Basketball season commenced Nov. 25, tipping off what will be one of the most unique seasons with the obstacles that the pandemic continues …
NFL Sponsorship Trends
One of the most notable changes across NFL stadiums in 2020 is the increased availability of TV visible assets primarily because of the addition of …
Top Sponsors by State
SportsAtlas took a look at the brands with the most current sponsorships in each state to understand high-level strategies and trends.
2020 NBA Draftee Follower Growth on Twitter and Instagram
SF Patrick Williams catapulted in follower growth on social media during the 2020 NBA draft, showcasing just how rapidly collegiate athletes can become influential stars. …
SportsAtlas Top 25 College Sponsor Rankings
With college football now in full swing and college basketball season quickly approaching, fans will be monitoring the Associated Press’ Top 25 rankings each week. In …
Metcalf, Herbert Star on Social During October
During October, DK Metcalf led all tracked players in social-follower growth on Twitter (+24.1%) and ranked second on Instagram (+16.7%), according to an analysis of …
Dodgers and Rays Compete Off-Field in Payroll, Social Media, and Marketing
As the Rays and Dodgers compete on field for the 2020 World Series, SportsAtlas analyzed each team’s work off the field this season. At just …
NBA Finals Players Compete for Social Audience off the Court
NBA Finals players from both the Lakers and the Heat engaged with fans more on Instagram than Twitter throughout the last two months in the …
