What’s The Hubbub? Potential NHL Host Cities Make Their Pitch
Ten NHL markets — Chicago, Columbus, Dallas, Edmonton, Las Vegas, L.A., Minneapolis/St. Paul, Pittsburgh, Toronto and Vancouver — are being considered for when the league resumes play later this summer in a 24-team playoff tournament. Though no formal
Virtual Signage Presents Unique Opportunity for Sponsors During NBA Restart
After almost a week of hoops action from ESPN’s Wide World of Sports Complex, home court advantage has translated into opportunities for sponsors of the 22 teams competing in the NBA’s restart. Each team has served as the
Articles
- All
- Brands
- Consumer Insights
- Social Media
- Sports
- Technology
Virtual Signage Presents Unique Opportunity for Sponsors During NBA Restart
After almost a week of hoops action from ESPN’s Wide World of Sports Complex, home court advantage has translated into opportunities for sponsors of the …
MLS Teams Garnering Mixed Engagement on Twitter During Return to Play
MLS teams struggled to recreate the same engagement their regular season openers amassed on Twitter during the first week of the MLS is Back Tournament. …
MLB Sponsors Highlighted as the League Gears Up for Return to Play
As MLB prepares to return to play, league and team sponsors across a multitude of different categories will soon see their investments recoup some of their …
What’s The Hubbub? Potential NHL Host Cities Make Their Pitch
Ten NHL markets — Chicago, Columbus, Dallas, Edmonton, Las Vegas, L.A., Minneapolis/St. Paul, Pittsburgh, Toronto and Vancouver — are being considered for when the league …
Survey | Fans weigh in on COVID-19’s impact as sports begin to return
ANALYSIS: COVID-19 Wave III Study, Kantar Sports MONITOR Study details: 3,000 nationally representative respondents, ages 12+; fielded June 8-14 Note: “Sports fans” = survey respondents …
New NFL Team Jerseys Vie for Most Fan Engagement on Twitter
The Falcons and Chargers reigned supreme on social media over the seven NFL franchises that released new uniforms during the 2020 offseason. According to Twitter …
Texans, Jaguars Among NFL Schedule Release Winners on Social
While schedule release day is always a marquee moment during the offseason for NFL fans, this year’s received extra buzz, given the lack of live …
European Soccer Shirt Deals Come Into Focus As Leagues Return
With major European soccer leagues returning after a months-long hiatus due to COVID-19, lucrative shirt-sponsor deals will again accrue value for brands. The rights to …
Survey | Teams may be facing long-term attendance challenge
A survey by Kantar Sports MONITOR, which examined sports fans’ attitudes about the COVID-19 pandemic, found that 76% of sports fans are having their daily …
