Top 20 NFL Sponsors on Social through Week 3
Given the unprecedented nature of the 2020 NFL season, we have seen an increased reliance on sponsored social content as teams and sponsors look for creative ways to engage fans. Our social media partner, Zoomph, examines the top 20 brands through week 3 by social value generated. Click here to see the full list.
NBA Finals Players Compete for Social Audience off the Court
NBA Finals players from both the Lakers and the Heat engaged with fans more on Instagram than Twitter throughout the last two months in the Orlando bubble. LeBron James led all players in August and September Instagram interactions
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NBA Finals Players Compete for Social Audience off the Court
NBA Finals players from both the Lakers and the Heat engaged with fans more on Instagram than Twitter throughout the last two months in the …
Top 20 NFL Sponsors on Social through Week 3
Given the unprecedented nature of the 2020 NFL season, we have seen an increased reliance on sponsored social content as teams and sponsors look for creative ways to engage fans. Our social media partner, Zoomph, examines the top 20 brands through week 3 by social value generated. Click here to see the full list.
Estimated Exposure Value Lost by In-Venue Sponsors
Without fans in attendance, sponsors are missing the opportunity for hundreds of thousands of fans to view their branding during the season. The figures below …
Tracking NFL Seat-Cover Signage Through Week 2
With no fans in the stands, NFL teams have moved to feature prominent sponsors on seat covers and tarps in the lower sections of their stadiums. The SportsAtlas research team catalogued the first weekend of games and identified nearly 200 brand activations, as teams had as many as 15 sponsors around the playing field. For a complete look at every team and brand strategy, click here.
Leveraging Data in a Connected World
Top analysts at SportsAtlas, Sports Business Journal and Zoomph share key insights and best practices of properties that are finding new ways to engage fans. See the video and download the data.
DFS Groups Continuing to Grow and Evolve
The gambling scene is evolving in the U.S., with DraftKings and FanDuel continuing to show growth in relation to their humble fantasy sport beginnings. DraftKings …
AtlasIndex: New report shows which NFL teams providing most value on social
On the verge of an NFL season that promises to be unique in many ways – most notably with dramatically fewer fans in the stands…
NBA Sponsors In Focus As Bubble Playoffs Begin In Orlando
As the NBA Playoffs tip off in the Orlando bubble, sponsors from the ‘19-20 regular season come into focus. In all, the NBA can claim …
Looking Back At NHL Season Sponsors
With the Stanley Cup Playoffs underway in the Toronto and Edmonton bubbles, SportsAtlas looks back at the completed ’19-20 NHL season, broken down by sponsors. …
