Tracking NFL Seat-Cover Signage Through Week 2

With no fans in the stands, NFL teams have moved to feature prominent sponsors on seat covers and tarps in the lower sections of their stadiums. The SportsAtlas research team catalogued the first weekend of games and identified nearly 200 brand activations, as teams had as many as 15 sponsors around the playing field. For a complete look at every team and brand strategy, click here.

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Tracking NFL Seat-Cover Signage Through Week 2

With no fans in the stands, NFL teams have moved to feature prominent sponsors on seat covers and tarps in the lower sections of their stadiums. The SportsAtlas research team catalogued the first weekend of games and identified nearly 200 brand activations, as teams had as many as 15 sponsors around the playing field. For a complete look at every team and brand strategy, click here.

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What’s The Hubbub? Potential NHL Host Cities Make Their Pitch

Ten NHL markets — Chicago, Columbus, Dallas, Edmonton, Las Vegas, L.A., Minneapolis/St. Paul, Pittsburgh, Toronto and Vancouver — are being considered for when the league …

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Survey | Fans weigh in on COVID-19’s impact as sports begin to return

ANALYSIS:  COVID-19 Wave III Study, Kantar Sports MONITOR Study details:  3,000 nationally representative respondents, ages 12+; fielded June 8-14 Note: “Sports fans” = survey respondents …

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European Soccer Shirt Deals Come Into Focus As Leagues Return

With major European soccer leagues returning after a months-long hiatus due to COVID-19, lucrative shirt-sponsor deals will again accrue value for brands. The rights to …

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Survey | Teams may be facing long-term attendance challenge

A survey by Kantar Sports MONITOR, which examined sports fans’ attitudes about the COVID-19 pandemic, found that 76% of sports fans are having their daily …

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Operations Continue on Key Stadiums Throughout the U.S.

Five states had ongoing construction projects for major sports teams when the COVID-19 pandemic precipitated “stay-at-home” mandates. Some locations are dealing with the lockdown differently …

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OWL Thriving While Traditional Sports Lay Dormant

With traditional sports postponed and most of the world’s population sheltering at home, esports is helping to fill the void. Total viewership of OWL (Overwatch …

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