Super Matchup
As soon as the Kansas City Chiefs knocked off the Buffalo Bills in the AFC Championship game to secure a date with Tom Brady and the Tampa Bay Buccaneers, the sports world began to dissect every possible angle
Super Matchup
As soon as the Kansas City Chiefs knocked off the Buffalo Bills in the AFC Championship game to secure a date with Tom Brady and the Tampa Bay Buccaneers, the sports world began to dissect every possible angle
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Metcalf, Herbert Star on Social During October
During October, DK Metcalf led all tracked players in social-follower growth on Twitter (+24.1%) and ranked second on Instagram (+16.7%), according to an analysis of …
Dodgers and Rays Compete Off-Field in Payroll, Social Media, and Marketing
As the Rays and Dodgers compete on field for the 2020 World Series, SportsAtlas analyzed each team’s work off the field this season. At just …
NBA Finals Players Compete for Social Audience off the Court
NBA Finals players from both the Lakers and the Heat engaged with fans more on Instagram than Twitter throughout the last two months in the …
Top 20 NFL Sponsors on Social through Week 3
Given the unprecedented nature of the 2020 NFL season, we have seen an increased reliance on sponsored social content as teams and sponsors look for creative ways to engage fans. Our social media partner, Zoomph, examines the top 20 brands through week 3 by social value generated. Click here to see the full list.
Estimated Exposure Value Lost by In-Venue Sponsors
Without fans in attendance, sponsors are missing the opportunity for hundreds of thousands of fans to view their branding during the season. The figures below …
Tracking NFL Seat-Cover Signage Through Week 2
With no fans in the stands, NFL teams have moved to feature prominent sponsors on seat covers and tarps in the lower sections of their stadiums. The SportsAtlas research team catalogued the first weekend of games and identified nearly 200 brand activations, as teams had as many as 15 sponsors around the playing field. For a complete look at every team and brand strategy, click here.
Leveraging Data in a Connected World
Top analysts at SportsAtlas, Sports Business Journal and Zoomph share key insights and best practices of properties that are finding new ways to engage fans. See the video and download the data.
DFS Groups Continuing to Grow and Evolve
The gambling scene is evolving in the U.S., with DraftKings and FanDuel continuing to show growth in relation to their humble fantasy sport beginnings. DraftKings …
AtlasIndex: New report shows which NFL teams providing most value on social
On the verge of an NFL season that promises to be unique in many ways – most notably with dramatically fewer fans in the stands…
