- Consumer Insights
- Social Media
Given the unprecedented nature of the 2020 NFL season, we have seen an increased reliance on sponsored social content as teams and sponsors look for creative ways to engage fans. Our social media partner, Zoomph, examines the top 20 brands through week 3 by social value generated. Click here to see the full list.
Without fans in attendance, sponsors are missing the opportunity for hundreds of thousands of fans to view their branding during the season. The figures below …
With no fans in the stands, NFL teams have moved to feature prominent sponsors on seat covers and tarps in the lower sections of their stadiums. The SportsAtlas research team catalogued the first weekend of games and identified nearly 200 brand activations, as teams had as many as 15 sponsors around the playing field. For a complete look at every team and brand strategy, click here.
The gambling scene is evolving in the U.S., with DraftKings and FanDuel continuing to show growth in relation to their humble fantasy sport beginnings. DraftKings …