Tracking NFL Seat-Cover Signage Through Week 2

With no fans in the stands, NFL teams have moved to feature prominent sponsors on seat covers and tarps in the lower sections of their stadiums. The SportsAtlas research team catalogued the first weekend of games and identified nearly 200 brand activations, as teams had as many as 15 sponsors around the playing field. For a complete look at every team and brand strategy, click here.

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Tracking NFL Seat-Cover Signage Through Week 2

With no fans in the stands, NFL teams have moved to feature prominent sponsors on seat covers and tarps in the lower sections of their stadiums. The SportsAtlas research team catalogued the first weekend of games and identified nearly 200 brand activations, as teams had as many as 15 sponsors around the playing field. For a complete look at every team and brand strategy, click here.

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It’s long been said in sports that there’s no promotion like winning. While that may be true, improved fan avidity, increased ticket sales, effective sponsor …

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