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Survey | Fans weigh in on COVID-19’s impact as sports begin to return

ANALYSIS:  COVID-19 Wave III Study, Kantar Sports MONITOR Study details:  3,000 nationally representative respondents, ages 12+; fielded June 8-14 Note: “Sports fans” = survey respondents …

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European Soccer Shirt Deals Come Into Focus As Leagues Return

With major European soccer leagues returning after a months-long hiatus due to COVID-19, lucrative shirt-sponsor deals will again accrue value for brands. The rights to …

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Survey | Teams may be facing long-term attendance challenge

A survey by Kantar Sports MONITOR, which examined sports fans’ attitudes about the COVID-19 pandemic, found that 76% of sports fans are having their daily …

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Operations Continue on Key Stadiums Throughout the U.S.

Five states had ongoing construction projects for major sports teams when the COVID-19 pandemic precipitated “stay-at-home” mandates. Some locations are dealing with the lockdown differently …

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OWL Thriving While Traditional Sports Lay Dormant

With traditional sports postponed and most of the world’s population sheltering at home, esports is helping to fill the void. Total viewership of OWL (Overwatch …

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Brady’s Announcement Shakes Up the Sports World

In mid-March, Tom Brady left the Patriots for the Buccaneers. Not since Joe Montana was traded from the 49ers to the Chiefs in 1993 has …

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