Super Matchup

As soon as the Kansas City Chiefs knocked off the Buffalo Bills in the AFC Championship game to secure a date with Tom Brady and the Tampa Bay Buccaneers, the sports world began to dissect every possible angle

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Super Matchup

As soon as the Kansas City Chiefs knocked off the Buffalo Bills in the AFC Championship game to secure a date with Tom Brady and the Tampa Bay Buccaneers, the sports world began to dissect every possible angle

Continue Reading

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What metrics do industry executives rely on?

The explosion of analytics in sports over the past decade has provided sports properties an array of tools to gauge success in areas such as …

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Playoff teams drive value, affinity on social

It’s long been said in sports that there’s no promotion like winning. While that may be true, improved fan avidity, increased ticket sales, effective sponsor …

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